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GeoSmart
| Type | Private |
|---|---|
| Founded | New Zealand (1977) |
| Headquarters | Auckland, New Zealand |
| Area served | Oceania |
| Industry | Location-based services, Geographic information system, GPS |
| Products | SmartMap, SmartFind, Invite2GO |
GeoSmart (NZ) Ltd is a provider of location based services and digital mapping data and images for the Oceania area, notably New Zealand.[1] The company is one of only a handful of global companies producing digital maps for use in GPS applications.
Companies such as TomTom and Navman use mapping data from GeoSmart on their popular handheld GPS devices,[2][3] as do motor manufacturers such as BMW.[4] The company also provides mapping data via web services, with applications such as a website that allows users to send custom invitations that include mapping directions for guests,[5] as well as providing the mapping interface on New Zealand Automobile Association website.[6]
In October 2008 GeoSmart launched the Location Innovation Awards, which is a competition to have people develop applications or concepts of applications based on Location. The applications are to be based on 4 categories, being Proximity Based Marketing, Location Based Games, Location Based Social Networking and widgets fot the AA Maps website. The applications need to use one or more API's or Web Services developed by GeoSmart. The Awards web site provides more details.
In 2008 GeoSmart launched the RAPIDcV mapping car which is on an ongoing program to redrive all of New Zealand enhancing the car navigation database used by brands including Navman, TomTom, Nav N Go, Siemens VDO, Horizon and other brands that are still to be launched before the end of the year. The RAPIDcV (Road Attributes, Points of Interest, Imagery Data Capture Vehicle) features leading edge technology to capture the road centreline of all of New Zealand's roads to an accuracy of 0.15 Metres. It does this with a number of technologies including an IMU, which is an Inertial Measurement Unit featuring gyro's and accelerometers similar to that used for tracking missiles. This technology compensates for situations where the traditional differential GPS accuracy is lost when the satellite signal is poor, such as behind volcanic hill shadows, dense forest canopies and high rise urban areas.
It has a number of cameras on board capturing lane information, street signs, turn restrictions and Points of Interest to enhance and keep up to date it's car navigation and web mapping products including Wises and AA Maps. It is also taking a 360 degree panorama image every 50 metres. In order to support truck navigation as well as multi mode navigation it is collecting inclinometer and also the camber of each corner which will be an important feature for truck safety warnings in Fleet Management systems, which is another specialty of GeoSmart with clients including Navman Wireless, Astrata, Xlerate, TOMR, Argus Tracking, Siemens VDO and others.
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